Top Betting Sites UK for 2021

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This is our selection of the best betting sites available to bettors in the UK.

Top 5 Betting Sites

If you are an avid sports bettor, then you are already familiar with the best betting sites. However, if you are relatively new to online sports betting, this article can help you choose the best betting site for your needs.

William Hill

William Hill logo

Even if you are a complete newbie in the world of sports betting, you have probably heard about William Hill since they have a great reputation. Although they are mostly known for their sportsbook, they also provide other gambling products like various casino games, poker, bingo, etc.

William Hill has a lot to offer when it comes to available sports and markets, although they are not the most extensive bookie in this respect that you can find. However, they are trustworthy and offer various bonuses and promotions, including the welcome offer of £30 in free bets after you bet your first £10.

This operator has a powerful live betting section, with a wealth of statistics accompanied by live streams for certain sports and games. They also have a mobile app available for both Android and iOS and very responsive customer service. William Hill is available in many languages. And while they offer different payment methods, their payment options are not as rich as some other bookies.


Perhaps the best-known name in the sports betting industry, Bet365 is rightfully at the very top when it comes to the best betting websites. This operator has a particularly impressive sportsbook and it would be a serious challenge to find a bookie that can match their selection of sports and markets.

However, Bet365 also provides other things, like casino games and poker. Still, perhaps their biggest advantage is their flawless website design and functionality. Thanks to their website that allows bettors to bet on live games, watch live streams, track live statistics from all sports and games, as well as their simple layout that offers easy navigation, Bet365 has become a true powerhouse.

Despite many positives, Bet365 may not be up there with some other bookies in terms of bonuses and promotions, although they are not far behind either.


This operator is one of the oldest in the business. Ladbrokes started as a bookie specialized in horse racing, which is why they are one of the best in this area today as well. However, they now also provide a complete sportsbook with a wide range of sports and markets, poker, bingo, lotto and many casino games.

One of the main advantages of Ladbrokes is their rich selection of promotions and bonuses. Their welcome bonus will get you £20 in free bets when you sign-up and stake £5 on sports but there are other welcome offers for casino and other products.

Ladbrokes also offers various choices when it comes to banking options, including various e-wallets like PayPal, Neteller, Skrill, Trustly, etc. You can also bet on live games here and watch live streams. Most importantly, you can bet on Ladbrokes betting exchange if you don’t want to use their sportsbook.


Unibet is another reliable betting site with a strong reputation across the world. In addition to many different sports and markets you can find on this website, you can also play numerous slots, table games, video poker, live casino games, bingo, poker, etc.

When it comes to bonuses, Unibet offers a different welcome bonus for their sportsbook, casino and poker. As the sportsbook welcome offer Unibet actually offers a money back up to £40 + £10 Casino Bonus if a new player’s first bet loses. Additional terms and conditions apply.

There are also various promotions available for existing players.

This operator provides live betting and live streaming. In fact, they have a great live streaming service called Unibet TV where you can watch different sports.


Betfred is a well-known name in the sports betting industry and this reputation is more than justified. They provide an extensive selection of sports and markets, as well as various slots, casino games, poker, virtual sports, bingo, etc.

With so many products, Betfred has a bit of a crowded website. While the website is not as clean or elegant as Bet365 for example, it is still quite easy to place a bet on your favourite sport. Getting £30 in free bets is also quite easy – you only have to open a new account and bet £10 on any sport.

This operator also provides live betting and streaming, as well as multiple payment methods you can use to make deposits and withdrawals.

How to Choose the Best Betting Site?


With so many betting sites available, it can be hard to choose the best. Still, you should pay attention to a few important features when you choose your online bookie.

Bonuses and Promotions

The first thing to do is to check the welcome offer. This is something that you can claim if you join the website and use to your advantage. You should also take a look at bonuses and promotions for existing players.

Number of Sports and Markets

Even though most bettors stick to a few most popular sports when betting, the number of sports offered on a betting site is another thing to consider. However, the more important factor should be the number of markets.

Check out what betting options there are for the sports that you are most interested in. Top bookies will generally have a similar number of markets but there will be some differences.

Live Betting and Streaming

Live betting is becoming increasingly popular, so check out how extensive is the live betting section on the website – what sports are offered, how many markets are there, how good are the odds, are there live stats to inform you of events that are happening, is there a live streaming service available, etc.

Other Features

  • How good are the odds?
  • How many payment options are there?
  • Are there any limits on betting, winnings or withdrawals?
  • Is there a mobile app available?
  • How good is the customer service?

How to Create an Account and Place a Bet at Top Betting Sites

When you decide to join a certain website, you can open an account and start betting.

How to Open an Account

Go to the website and find a button, usually located in the upper right corner, that will start the registration process. This button is usually named “Sign Up”, “Join Now” or “Register”.

After you click on the button, you will begin your registration. You will be asked to provide some basic information, like your name, address, email address, date of birth, country of residence, etc. You will also get the chance to choose your username and password.

After you provide all the required information, you will receive a confirmation email and once you confirm your account, you can start placing bets.

How to Place a Bet

The first step is to fund your account by making a deposit. Once you have money in your account, you can proceed to place a bet.

Start by choosing the sport and game you want to bet on. Then, check out the available market and select the one you wish to bet on by clicking on the odds. Your selection will then appear in the betslip and you then enter the amount you wish to bet and confirm the bet.

If you want to make a multiple bet, keep adding selections to your betslip until you are ready to place the bet.

FAQ – What You Should Know About Online Sports Betting

Is Sports Betting Legal?

Yes, online sports betting is legal in the UK. However, make sure that the betting site has a license from the UK Gambling Commission.

Is Sports Betting Safe?

Yes, online sports betting is safe if the website has a license. Top betting sites all hold licences from the relevant governing body and have a good reputation.

What Is a Welcome Bonus?

Top betting sites have a welcome offer for new players. This bonus can range from free bets, risk-free bets and bonus funds awarded after you make a deposit.

How Important Are the Odds?

Since odds determine your potential winnings, along with the amount you bet, they are quite important. Check how good the odds are on the betting website before you commit to it.

What Sports Are Available for Betting?

The number and type of sports you can bet on depends on the betting sites. That being said, top betting sites usually cover a similar number of sports, including football, horse and greyhound racing, cricket, tennis, golf, basketball, ice hockey, and many more.

Can I Bet On My Mobile Device?

Yes, you can use your mobile phone or tablet to place a bet. Top betting sites usually have an app you can download, as well as a mobile responsive website.

How Can I Make Payments?

Most top betting sites offer multiple payment options. These usually include bank wire transfer, check, credit and debit cards, and some e-wallet options.

What Is Live Betting?

Live betting, or in-play betting, means betting on events that have already begun. Live betting is quite popular today because you can see how the game is developing and use it to make an informed bet.

Do All Betting Sites Offer Live Streaming?

No, some betting sites don’t have a live streaming service. However, the best betting sites usually include live streaming in their offer.

What to Do If I Have a Problem?

Betting websites have customer support. You can get in touch with customer support via phone, email or live chat.