William Hill Review: One of the UK’s top online bookies

Home ยป William Hill Review: One of the UK’s top online bookies

Read on to find out more about the William Hill sportsbook offering.

William Hill logo

William Hill UK Review: Sports and markets available

As you would expect from an incredibly popular UK sportsbook, the focus of the sports and events covered is largely based on popular leagues in this region. When you register with William Hill and check out the sportsbook for the first time, you’ll notice various leagues including Premier League football, PGA golf, ATP/WTA tennis, all major horse races, and even international cricket. William Hill doesn’t solely focus on these sports however, for they also cover sports across the pond like American Football and Baseball.

One of the best elements of the William Hill UK sportsbook is the range of markets on offer. When two major teams clash, such as Manchester City and Liverpool, for example, they serve up well over 100 markets. These markets often include spread bets, over/under, moneyline, as well as in-play bets – which we will get to shortly.

Odds & Limits

Based on what we have seen with other online sportsbooks in the UK, we’d have to say that the odds on the platform are generally very appealing. They certainly don’t sell customers short, that’s for sure! We found that odds are generally quite high for soccer and basketball, but they are also at least up to the market average, if not higher for other sports.

To make a sports bet with William Hill, you’ll need to meet the standard minimum, which is £1 per bet. This limit is lower if you want to make in-play bets, however, which you can do for just £0.10.

Available promotions

william hill new customer offer

We have some great news for sports bettors who are thinking of getting started with the William Hill UK site, for they have quite an appealing bonus on offer right now. As a first-time sportsbook user, you have the chance to lock in £30 in free sports bets, all by placing just a £10 qualifying bet.

The best part of the William Hill Promo Code is that you can use this sports bet on any available event, meaning that you aren’t really restricted, and there aren’t any wagering requirements at all!

New customers using promo code P30 only, min £10/€10 stake, min odds 1/2, free bets paid as 2x £15/€15 (30 days expiry), free bet/payment method/player/country restrictions apply.


Does William Hill have cash out options?

Yes, they do. Cash-out options are given for a variety of sports bets, but they are only given if your bet is going well.

What are the most popular sports on the site?

The most popular sports are football, golf, tennis, rugby, cricket, and horse racing.

Do they offer live streaming?

Yes, and this feature is available for plenty of sports every day.

Are the odds competitive compared to other sportsbooks in the UK?

We believe so, as the odds are regularly above the market average for major sports such as basketball and soccer.

How quickly are winning bets paid out?

Instantly – unless you have a very large win in which the site will likely take a few hours to process it.

Can I bet on sports from a mobile app?

Yes, the full sportsbook range is also available from the mobile app.

Does William Hill have plenty of in-play betting markets?

Yes, they have tons of in-play markets, especially for major sporting events. To see these markets, just head over to the live section.

What are the main types of sports bets available?

You will always find the following fundamental bets with William Hill – moneyline, in-play, parlay bets, over/under, and spread.

William Hill UK Review: Additional Features

User Experience

The sportsbook is well laid out with several sub-categories for their available sports and markets. We enjoyed that they show the number of markets available without needing to click on the event, and we also enjoyed the presentation of the odds – this made it very clear to understand and follow.

All in all, we’d say that the user experience with William Hill is highly satisfactory.

In-play betting

How to place in-play bets

To make an in-play bet, just navigate to the live markets and choose an event. You can browse events here by sport, which means you can narrow down the markets even quicker. From here, just select your market, set the desired wager, and click on ‘place bet’ to process it.

Live streaming

William Hill is one of many sportsbooks in the UK that has live streaming capabilities. Providing that you have funds in your account, you can stream as many different events as you like. Whether this is tennis, football, rugby, basketball, or even horse racing, the chances are that William Hill will provide a video stream, especially if it’s a high profile event.

Mobile App

william hill mobile app

You can download the William Hill sportsbook app for both iOS and Android, and it even works well on multiple tablet devices too. From the app, you can enjoy the full scope of sports, a generous range of in-play markets, and as an added bonus – live streaming is available on full-screen from the app!

Best Features

  • In-play markets

In-play markets give the chance to lock in odds that you may not usually find, and William Hill gives plenty of these to choose from!

  • Cash-out options

If you don’t want to hold your nerve until the very end of any bet, you can just cash it out through the available cash-out options.

  • Available payment methods

William Hill has loads of reliable payment methods, including e-wallets, bank transfers, Paysafecard, credit/debit cards, plus several others.

  • Live streaming

As we’ve mentioned earlier, live streaming is available for a broad range of sports with William Hill, and the quality of the streams is generally quite good.

  • 24/7 customer support

You can get help at any time of day with William Hill, as the live chat setup is monitored 24 hours a day!

Pros & Cons



Tons of betting markets available

Not many reload offers for existing sports customers

Live streaming for numerous sports leagues

Live streaming is relatively far behind the event itself

Competitive odds for popular sports

Streams can occasionally freeze – requires a reload

Great coverage of European sports

Only basic markets available for less popular sports

William Hill Review – One of the best out there

We were already aware of the prestige of the William Hill brand before conducting this review, but we weren’t prepared for just how good the overall site range proved to be. With excellent odds for various leagues, combined with hundreds of markets and even live streaming, they are a site that will appeal to almost any sports bettor.

To top things off, they have put together an awesome mobile app that boasts almost all of the features that the desktop site has. We would happily use the William Hill sportsbook again, as well as give them our stamp of approval.